JOMON JOSE M / JYOTHIS RACHEL MATHEWS
Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
In today’s digital world, consumer attention has become the most valuable currency. Brands no longer compete solely through products and services-they compete for attention, engagement, and lasting consumer relationships. Digital Dopamine Marketing introduces a pioneering framework that explains how consumer psychology, the attention economy, artificial intelligence, and strategic brand engagement intersect to shape modern consumer behavior. Drawing on insights from neuroscience, behavioral economics, digital marketing, and AI-driven personalization, this book explores how digital stimuli capture attention, trigger emotional responses, activate reward mechanisms, and influence consumer decisions. It examines the roles of social media, gamification, influencer ecosystems, algorithmic personalization, immersive technologies, and digital well-being in creating engagement and loyalty. By introducing the concepts of Digital Dopamine Marketing (DDM) and Digital Dopamine Marketing Orientation (DDMO), the book provides a comprehensive theoretical and managerial framework for understanding consumer engagement in technology-driven markets. This volume is an essential resource for researchers, academicians, students, and marketing professionals seeking to navigate the future of digital consumer behavior.
