LIBROS DEL AUTOR: jyothis rachel mathews

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  • DIGITAL DOPAMINE MARKETING
    JOMON JOSE M / JYOTHIS RACHEL MATHEWS
    In today’s digital world, consumer attention has become the most valuable currency. Brands no longer compete solely through products and services-they compete for attention, engagement, and lasting consumer relationships. Digital Dopamine Marketing introduces a pioneering framework that explains how consumer psychology, the attention economy, artificial intelligence, and strate...
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    67,97 €