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Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications

Edoardo Magnotta

84,08 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032087917
84,08 €
IVA incluido
Disponible

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Sobre IBD

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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Otros libros del autor

  • Digital Disruption in Marketing and Communications
    Edoardo Magnotta
    Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices. ...