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Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury Markets

Chiara Civera / Fabrizio Mosca

82,89 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367890667
82,89 €
IVA incluido
Disponible

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Sobre IBD

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu

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