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Digital Analytics for Marketing

Digital Analytics for Marketing

A. Karim Feroz / Gohar F. Khan / Marshall Sponder

107,70 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9780367456412
107,70 €
IVA incluido
Disponible

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Sobre IBD

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

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Otros libros del autor

  • Digital Analytics for Marketing
    A. Karim Feroz / Gohar F. Khan / Marshall Sponder
    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. ...