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Difusão de inovações e adoção

Difusão de inovações e adoção

Samuel Yakah

85,53 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208724849
85,53 €
IVA incluido
Disponible

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O livro intitulado 'Diffusion of Innovations and Adoption' utiliza a teoria da difusão da inovação de Everett Rogers, que procura explicar como novas ideias, novos produtos ou inovações são adoptados ao longo do tempo. Neste livro, a ideia ou inovação comunicada para adoção é uma tecnologia de energia verde denominada Microturbina RMV e foi utilizada uma investigação empírica para determinar o tipo de adotante da inovação. Existem cinco tipos de adoptantes da inovação, tal como sugerido por Rogers: (1) Inovadores, (2) adoptantes precoces, (3) maioria precoce, (4) maioria tardia e (5) retardatários. Quando um novo produto é lançado no mercado, a primeira categoria de pessoas que o adopta é a dos inovadores, seguida da dos adoptantes iniciais e a última categoria de pessoas que o adopta é a dos retardatários. A teoria de Rogers propõe que existem cinco atributos de uma inovação que afectam a sua adoção: (1) vantagem relativa, (2) compatibilidade, (3) complexidade, (4) experimentabilidade e (5) observabilidade. Este livro é essencialmente útil para estudantes, gestores de empresas, economistas, comerciantes, investidores em tecnologias de energia verde e profissionais de todas as áreas.

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Otros libros del autor

  • Dyfuzja innowacji i adopcja
    Samuel Yakah
    Książka zatytułowana Diffusion of Innovations and Adoption wykorzystuje teorię dyfuzji innowacji Everetta Rogersa, która stara się wyjaśnić, w jaki sposób nowe pomysły, nowe produkty lub innowacje są przyjmowane w czasie. Dyfuzja oznacza komunikację, a adopcja ma dwie strony, akceptację lub brak akceptacji. W tej książce ideą lub innowacją przekazywaną do adopcji jest technolog...
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  • Verbreitung von Innovationen und Akzeptanz
    Samuel Yakah
    Das Buch mit dem Titel 'Diffusion of Innovations and Adoption' (Verbreitung von Innovationen und Adoption) basiert auf der Theorie der Diffusion von Innovationen von Everett Rogers, die zu erklären versucht, wie neue Ideen, neue Produkte oder Innovationen im Laufe der Zeit angenommen werden. Diffusion bedeutet Kommunikation, und Adoption hat zwei Seiten: Akzeptanz oder Nicht-Ak...
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  • Diffusione delle innovazioni e adozione
    Samuel Yakah
    Il libro, intitolato Diffusione delle innovazioni e adozione, utilizza la teoria della diffusione dell’innovazione di Everett Rogers, che cerca di spiegare come nuove idee, nuovi prodotti o innovazioni vengano adottati nel tempo. In questo libro, l’idea o l’innovazione comunicata per l’adozione è una tecnologia per l’energia verde chiamata microturbina RMV ed è stata utilizzata...
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  • Diffusion des innovations et adoption
    Samuel Yakah
    L’ouvrage intitulé Diffusion of Innovations and Adoption utilise la théorie de la diffusion de l’innovation d’Everett Rogers, qui cherche à expliquer comment les nouvelles idées, les nouveaux produits ou les innovations sont adoptés au fil du temps. Dans cet ouvrage, l’idée ou l’innovation communiquée en vue d’une adoption est une technologie d’énergie verte appelée microturbin...
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  • Diffusion of Innovations and Adoption
    Samuel Yakah
    The book uses Everett Rogers’s Diffusion of Innovation theory that seeks to explain how new ideas, new products or innovations are adopted over time. Diffusion means communication and adoption has two sides, is to accept or not to accept. In this book, the idea or innovation being communicated for an adoption is a green energy technology called RMV Microturbine and an empirical...
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