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Diffusion von Telekommunikationsdienstleistungen im Bankensektor

Diffusion von Telekommunikationsdienstleistungen im Bankensektor

Alwin Mahler

90,19 €
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Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9783824474141
90,19 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Alwin Mahler nutzt den allgemeinen, interdisziplinären Forschungsansatz von Rogers als theoretischen Bezugsrahmen und ergänzt ihn durch andere, spezifische Ansätze. Er zeigt, inwieweit die Technologie den Bankensektor verändert und welche Konsequenzen sich für den Wettbewerb unter den Kreditinstituten ergeben.

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