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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Franziska Küster-Rohde

72,90 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921161
72,90 €
IVA incluido
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Sobre IBD

Franziska Küster-Rohde untersucht die Glaubwürdigkeit verschiedener Gestaltungsmöglichkeiten der Marketingkommunikation und überprüft, inwiefern sich diese auf eine höhere Effektivität und Persuasivität der Kommunikation auswirkt.

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