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Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten

Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten

Jens Hogreve

90,90 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835007109
90,90 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

Auf der Grundlage der Neuen Institutionenökonomik entwickelt Jens Hogreve ein Instrumentarium zur empirischen Messung von Dienstleistungsgarantien und leitet ein Modell zu ihrer Wirkungsweise auf das Konsumentenverhalten ab.

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