Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten
Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten

Die Wirkung von Dienstleistungsgarantien auf das Konsumentenverhalten

Jens Hogreve

96,67 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835007109
96,67 €
IVA incluido
Disponible

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Sobre IBD

Auf der Grundlage der Neuen Institutionenökonomik entwickelt Jens Hogreve ein Instrumentarium zur empirischen Messung von Dienstleistungsgarantien und leitet ein Modell zu ihrer Wirkungsweise auf das Konsumentenverhalten ab.

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