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Die Standardisierung des Marketing im internationalen E-Commerce

Die Standardisierung des Marketing im internationalen E-Commerce

Heiko Dees

90,64 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483457
90,64 €
IVA incluido
Disponible

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Sobre IBD

Heiko Dees kommt zu folgenden Ergebnissen: Unter den Marketing-Instrumenten ist der Standardisierungsgrad bei der Produktpolitik am höchsten, bei der Kommunikationspolitik am niedrigsten. Unter den Marketing-Prozessen werden Planungs- und Kontrollprozesse am stärksten, Personalprozesse am wenigsten standardisiert. Die Standardisierungsentscheidung ist z.T. situationsabhängig. Die Marketing-Standardisierung hat einen positiven Einfluss auf den Unternehmenserfolg.

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