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Die Rolle von Emotionen als Mediatoren zwischen Markenimage und Markenstärke

Die Rolle von Emotionen als Mediatoren zwischen Markenimage und Markenstärke

Christine Knackfuß

77,02 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834921277
77,02 €
IVA incluido
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Sobre IBD

Christine Knackfuß entwickelt sowohl ein messbares Inventar an erfolgsrelevanten Markenemotionen als auch ein Modell zur Erklärung ihrer Ursache und Wirkung.

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