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Die Qualitat Der Marktbezogenen Planung

Die Qualitat Der Marktbezogenen Planung

Bernhard Schenkel

91,29 €
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835006218
91,29 €
IVA incluido
Disponible

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Sobre IBD

Bernhard Schenkel entwickelt ein Modell, das es Unternehmen ermöglicht, ihre Planungsaktivitäten systematisch zu bewerten, und zeigt, dass eine gute Planung sowohl den Markterfolg eines Unternehmens als auch die kosteneffiziente Abwicklung der Unternehmensaktivitäten positiv beeinflusst. Er beschreibt die unternehmensinternen und -externen Voraussetzungen für eine hochwertige marktbezogene Planung und analysiert die wichtige Schnittstelle zwischen Marketing/Vertrieb und Controlling.

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