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Die Macht der Typografie

Die Macht der Typografie

Alexander Jacomino / Ariana Mejia / Kevin Pacheco

71,99 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208637309
71,99 €
IVA incluido
Disponible

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Sobre IBD

Die Typografie ist ein Schlüsselinstrument des Grafikdesigns, mit dem Emotionen vermittelt, Identitäten aufgebaut und Botschaften effektiv organisiert werden können. 'Die Macht der Typografie' untersucht, wie typografische Entscheidungen die Wahrnehmung der Nutzer beeinflussen, von ihrer emotionalen Wirkung bis hin zu ihrer Rolle bei der Schaffung einprägsamer Marken. Es untersucht auch die Entwicklung der Typografie im digitalen Zeitalter, die Anpassung an neue Technologien und Bildschirme. Dieses Buch kombiniert Theorie, praktische Beispiele und Fallstudien, um Designer zu inspirieren, Schrift nicht nur zur Kommunikation, sondern auch zur Verbindung und Transformation zu nutzen.

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