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Die Individualisierung des Informationsangebots im E-Commerce

Die Individualisierung des Informationsangebots im E-Commerce

Philipp Hoberg

78,68 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Ventas y marketing
ISBN:
9783658201616
78,68 €
IVA incluido
Disponible

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Sobre IBD

In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten und Grenzen einer bedarfsgerechten Kundenansprache im Internet und verdeutlicht, welche Faktoren das spezifische Individualisierungspotenzial eines Unternehmens bedingen.​

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