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Die Enkodierung und Dekodierung piktorieller Werbebotschaften

Die Enkodierung und Dekodierung piktorieller Werbebotschaften

Frank Poddig

57,14 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783824402731
57,14 €
IVA incluido
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Sobre IBD

Der Autor verknüpft für den wichtigsten Kommunikationskanal der Werbung, die Bilder, zentrale Konzepte der Semiotik (z. B. Zeichen, Kodes) und der Kognitionswissenschaft (z. B. Schemata, mentale Modelle, Verarbeitungsebenen).

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