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Die Digitalisierung von Messeveranstaltern

Die Digitalisierung von Messeveranstaltern

Christoph Menke

87,44 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Emprendimiento y emprendedores
ISBN:
9783658315948
87,44 €
IVA incluido
Disponible

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Sobre IBD

Die Digitalisierung ist ein manifestiertes, globales Phänomen, das die Wertschöpfung von Messeveranstaltern nachhaltig beeinflusst. Im Rahmen einer holistischen Betrachtung stellt Christoph Menke die unmittelbaren Auswirkungen der Digitalisierung detailliert dar und leitet daraus konkrete Management-Implikationen ab. Gleichermaßen wird die Wertschöpfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phänomen Digitalisierung in greifbaren Modulen strukturiert und definiert.

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