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Die Diffusion komplexer Produkte und Systeme

Die Diffusion komplexer Produkte und Systeme

Sabine Schmidt

90,30 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914460
90,30 €
IVA incluido
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Sobre IBD

Die Autorin untersucht den Diffusionsprozess bei komplexen Produkten und Systemen, spezielle Wirkungen von Einflussvariablen und die Wechselwirkung zwischen Diffusionsprozess und Konsumentenverhalten in einem systemdynamischen Modell.

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