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Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur

Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur

Dirk Schachtner

78,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824477159
78,66 €
IVA incluido
Disponible

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Sobre IBD

Vor dem Hintergrund informations- und institutionenökonomischer Ansätze untersucht Dirk Schachtner die Konfliktpotenziale in der Beziehung zwischen Unternehmen und Werbeagentur.

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