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Die Beurteilung von Dienstleistungen

Die Beurteilung von Dienstleistungen

Martin Göbl

90,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478316
90,00 €
IVA incluido
Disponible

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Sobre IBD

Durch die Verknüpfung verschiedener theoretischer und praktischer Methoden entwickelt Martin Göbl ein quantitatives Instrument, um die Qualität von Dienstleistungsanbietern zu erfassen, und zeigt am Beispiel niedergelassener Zahnärzte auf, wie die Ergebnisse des Dienstleistungsurteils zur Verbesserung von Marketing und Qualitätsmanagement genutzt werden können.

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