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Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Guido Purper

90,86 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Empresa y gestión
ISBN:
9783835003224
90,86 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis einer theoretischen und empirischen Analyse zeigt Guido Purper, dass die herkömmlichen Betriebsformeneinteilungen zur Abdeckung der Konsumentenperspektive wenig geeignet sind, und erarbeitet Klassifikationskriterien, die Konsumenten zur Einteilung der Handelsanbieter tatsächlich heranziehen. Darauf aufbauend entwickelt er seine Betriebsformen des Einzelhandels aus Konsumentenperspektive.

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