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Die Bestimmung der Repositionierungsintensität von Marken

Die Bestimmung der Repositionierungsintensität von Marken

Tobias Recke

89,97 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834926890
89,97 €
IVA incluido
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Sobre IBD

Tobias Recke entwickelt auf Basis semantischer Netze ein entscheidungsunterstützendes Modell zur professionellen Planung und Steuerung von Markenrepositionierungen. Die Vorteile seines Modells belegt der Autor anhand einer empirischen Untersuchung in der Versicherungswirtschaft.

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