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Die Bedeutung der Emotionen beim Besuch von Online-Shops

Die Bedeutung der Emotionen beim Besuch von Online-Shops

Gunnar Mau

97,24 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834916839
97,24 €
IVA incluido
Disponible

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Sobre IBD

Emotionen haben großen Einfluss auf das Konsumentenverhalten und die Kaufentscheidungen. Das gilt auch für Online-Shops. Gunnar Mau untersucht folgende Fragenstellungen: Wie nimmt die Gestaltung des Online-Shops Einfluss auf die erlebten Emotionen? Wie hängen Emotionen, Kaufentscheidungen und Verhalten während des Surfprozesses zusammen? Welche Wirkungen haben die während des Besuchs des Online-Shops erlebten Emotionen auf das Ladenimage?

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