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Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Petra Ehemann

96,92 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835009394
96,92 €
IVA incluido
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Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
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Sobre IBD

Petra Ehemann analysiert auf Basis einer Stichprobe von 133 befragten Dyaden aus 29 Ländern, welche Faktoren den Zentralisierungsgrad im Rahmen von operativen Marketing- und Vertriebsfragen bedingen. Darüber hinaus untersucht sie die Auswirkungen der Autonomie von Landesorganisationen.

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