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Die Ausstellung als Marke

Die Ausstellung als Marke

Katrin Böhme / Ulrike Peter

50,04 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Artes: aspectos generales
ISBN:
9783531178035
50,04 €
IVA incluido
Disponible

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Sobre IBD

Das Buch stellt die Prozesse bei der Vermarktung von Ausstellungen dar und leitet daraus die Standards für erfolgreiches Marketing in Kulturbetrieben ab. Damit bekommen Praktiker im Ausstellungsbereich - und solche, die es werden wollen - einen Leitfaden an die Hand, um eine Ausstellung als Marke erfolgreich zu etablieren.

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