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Die Attraktivitat Von Einkaufsstatten Im Handel

Die Attraktivitat Von Einkaufsstatten Im Handel

Elke Gruber

84,86 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824481385
84,86 €
IVA incluido
Disponible

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Sobre IBD

Elke Gruber entwickelt ein Erklärungsmodell zur Gestaltung des Verkaufsraumes, um die Wirkungsmechanismen des ganzheitlichen Zusammenwirkens von Gestaltungselementen eines Verkaufsraumes auf das Konsumentenverhalten zu erfassen.

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