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Die Akzeptanz des E-Commerce in der Automobilwirtschaft

Die Akzeptanz des E-Commerce in der Automobilwirtschaft

Jürgen Betz

84,13 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477739
84,13 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Jürgen Betz untersucht, wie die Akzeptanz des E-Commerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Größen das Ausmaß der Akzeptanz erhöhen oder senken.

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