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Die Adoption von Kritische-Masse-Systemen

Die Adoption von Kritische-Masse-Systemen

Marcus Liehr

96,89 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824483525
96,89 €
IVA incluido
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  • Librería Samer Atenea
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Sobre IBD

Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden können. Hierzu schlägt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fähigen Kamera-Handys empirisch auf ihre Eignung überprüft.

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