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Dictionary of Marketing Communications

Dictionary of Marketing Communications

Norman A. P. Govoni

104,07 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9780761927716
104,07 €
IVA incluido
Disponible

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Sobre IBD

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a

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Otros libros del autor

  • Dictionary of Marketing Communications
    Norman A. P. Govoni
    The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson...