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Dialogmarketing

Dialogmarketing

Andreas Mann

70,87 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482658
70,87 €
IVA incluido
Disponible

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Sobre IBD

Andreas Mann präsentiert eine fundierte theoretische Grundlage und eine detaillierte empirische Analyse zum integrierten Dialogmarketing. Im Mittelpunkt stehen die Bedeutung der Dialogbereitschaft von Unternehmen, die Determinanten der organisationalen Dialogkompetenz, die operativen Anforderungen an eine professionelle Dialogführung sowie die Erfolgswirkungen des Dialogmarketing.

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