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Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context

 

160,68 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781787562769

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

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