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Determinanten der Kanalwahl im Multichannel-Kontext

Determinanten der Kanalwahl im Multichannel-Kontext

Oliver Ehrlich

84,95 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834930385
84,95 €
IVA incluido
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Sobre IBD

Oliver Ehrlich befasst sich mit der Schaffung eines besseren Verständnisses des Konsumentenverhaltens im Multichannel-Umfeld - sowohl durch die Erarbeitung neuartiger konzeptioneller Grundlagen als auch durch die Darstellung aktueller empirischer Erkenntnisse zur Kanalwahl.

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