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Destinationsmarken im Special Interest Tourismus

Destinationsmarken im Special Interest Tourismus

Frank Hannich

73,08 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783835008830
73,08 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
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Sobre IBD

Frank M. Hannich untersucht, welchen Beitrag strategische Markenallianzen von Destinationen zur Lösung der Problematik der geringen Kundenbindung im Tourismus leisten können, wenn dieses durch Variety-Seeking Behavior verursacht wird.

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