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Design Thinking erfolgreich anwenden

Design Thinking erfolgreich anwenden

Daniel R.A. Schallmo / Daniel R.ASchallmo / Klaus Lang

49,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Emprendimiento y emprendedores
ISBN:
9783658283247
49,88 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch unterstützt die kundenorientierte Entwicklung von Produkten und Dienstleistungen mit Hilfe von Design Thinking. Kundenorientierung ist ein wichtiger Erfolgsfaktor für Unternehmen, da dadurch Fehlentwicklungen und Flops vermieden werden können.Design Thinking ist eine etablierte Methode für diesen Prozess und wird mit einem anschaulichen 7-Phasen-Modell erläutert. Jede einzelne Phase wird mit ihrer Zielsetzung, den Aktivitäten, dem Input und dem Ergebnis erklärt.Das Buch richtet sich an alle, die nach einem Vorgehensmodell für Design Thinking gesucht haben und unterstützt, kundenorientierte Produkte und Dienstleistungen zu gestalten und diese in ein Geschäftsmodell zu integrieren. Die 2. aktualisierte Auflage wurde um Kurzberichte von Praktikern ergänzt. Weiterhin wurde die fünfte Phase um Tools für die Erstellung von Animationen, Filmen und Mockups ergänzt.

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