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Der Online-Wahlkampf Der Volksparteien 2009

Der Online-Wahlkampf Der Volksparteien 2009

Britta Rottbeck

81,22 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Sociedad y cultura: general
ISBN:
9783531198187
81,22 €
IVA incluido
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Sobre IBD

Der Online-Wahlkampf 2009 - mit hohen Erwartungen versehen und kontrovers diskutiert. Britta Rottbeck analysiert die Aktivitäten im Speziellen der Volksparteien 2009 und zeigt Herausforderungen und Lösungsansätze für die Akteure auf. Im Mittelpunkt der Online-Umfrage und der Experteninterviews stehen die unterschiedlichen Akteure sowie die zahlreichen Kampagnenziele - Partizipation, Mobilisierung, Information etc. Als Grundlage entwickelt die Autorin die digital zentrierte Kampagne, die als Analyseinstrument von Online-Kampagnen dient.

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