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Der Innovationscode

Der Innovationscode

Michael B Krause / Winfried Mayer

49,63 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Emprendimiento y emprendedores
ISBN:
9783658417680
49,63 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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  • Donde los libros
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Sobre IBD

Sie sind auf der Suche nach der richtigen Geschäftsidee, oder sie haben schon einen ersten Ansatz, wissen aber nicht, wie sie ihre Idee umsetzen sollen? Das Buch gibt Ihnen Impulse und zeigt Möglichkeiten auf, wie Sie zündende Businessideen finden, ableiten und entwickeln können. Auslöser für Innovationen sind oft Gesetzesänderungen, gesellschaftliche Wandlungen, internationale Rahmenbedingungen oder besondere Ereignisse wie z.B. die Corona-Krise. Diese Herausforderungen sind häufig auch Chancen für neue Lösungen und Geschäftsmodelle. Darüber hinaus können interessante Ideen von erfolgreichen Unternehmen auf andere Branchen adaptiert werden oder auf Basis von Megatrends wie der Digitalisierung neue Geschäftsmodelle entstehen. Das Buch zeigt Ihnen anhand von Praxisbeispielen Vorgehensweisen und Businessmechanismen auf, wie sie in Kürze eine Vielzahl von Ideen entwickeln. Neben der Ideenfindung werden Vorgehensweisen zur Ideenbewertung und Priorisierung vorgestellt.

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