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Der Ideenwettbewerb als Methode der aktiven Kundenintegration

Der Ideenwettbewerb als Methode der aktiven Kundenintegration

Dominik Walcher

90,44 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835005969
90,44 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Dominik Walcher untersucht den internetbasierten Ideenwettbewerb als vom Unternehmen initiierte Möglichkeit, um Kunden in den frühen Phasen des Innovationsprozesses zu integrieren. Er transferiert Konzepte aus der Kundeninnovationsforschung auf den Bereich der Kundenintegrationsforschung und entwickelt das idealtypische Konzept eines externen Vorschlagswesens.

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