Der Game Changer - Smartphone-Shopping-Apps

Der Game Changer - Smartphone-Shopping-Apps

R. Deepika / V. Karpagam

75,14 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208934163
75,14 €
IVA incluido
Disponible

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In den letzten Jahren haben sich Smartphone-Apps zu einem Game Changer für Vermarkter auf der ganzen Welt entwickelt. Die Einführung des mobilen Marketings über Apps ist ein echter Game Changer, da Smartphones schnell zum bevorzugten Medium geworden sind, um Nutzer zu erreichen. Vermarkter wechseln zu Smartphone-Apps, weil dort die Verbraucher sind. Der wichtigste Faktor, der mobiles Marketing zu einem echten Game Changer macht, ist die Personalisierung, die das mobile Einkaufserlebnis bereichert. In Indien gibt es mobiles Marketing schon seit einiger Zeit, aber jetzt erkennen auch kleine Unternehmen, dass eine optimierte mobile Marketingstrategie kein Luxus ist, sondern eine Notwendigkeit. Dies weckt die Neugier, Untersuchungen zur Nutzung von Smartphone-Shopping-Apps in Chennai durchzuführen. Die Strategien für Smartphone-Shopping-Anwendungen werden immer robuster und ziehen einen größeren Teil des Marketingbudgets auf sich. Smartphone-Shopping-Anwendungen verändern die Marketinglandschaft, und Unternehmen, die mit den Veränderungen Schritt halten, profitieren davon.

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