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Der Einfluss Von Emotionen Auf Die Kundenzufriedenheit

Der Einfluss Von Emotionen Auf Die Kundenzufriedenheit

Kai-Michael Griese

72,31 €
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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824477333
72,31 €
IVA incluido
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Sobre IBD

Kai-Michael Griese untersucht den Einfluss längerfristig vorhandener emotionaler Dispositionen einer Person auf die Kundenzufriedenheit. Diese wird anhand des Konfirmations-/Diskonfirmationsparadigma charakterisiert.

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