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Demand Creation in der Automobilzulieferindustrie

Demand Creation in der Automobilzulieferindustrie

Marco Hecker

102,69 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000834
102,69 €
IVA incluido
Disponible

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Sobre IBD

Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert.

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