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Defining Your Market

Defining Your Market

Art Weinstein / William Winston

267,95 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
1998
Materia
Empresa y gestión
ISBN:
9780789002518
267,95 €
IVA incluido
Disponible

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Sobre IBD

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You’ll find invaluable information about market identification, analysis, selection, and strategy.

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