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Defining, Measuring and Managing Consumer Experiences

Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino

80,62 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9780367559083
80,62 €
IVA incluido
Disponible

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Sobre IBD

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

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Otros libros del autor

  • Defining, Measuring and Managing Consumer Experiences
    Annarita Sorrentino
    This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. ...