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Decoding Luxe

Decoding Luxe

Decoding Luxe

Mahul Brahma

14,33 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
1905
Materia
Economía conductista/conductual
ISBN:
9789382665984
14,33 €
IVA incluido
Disponible

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Sobre IBD

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.

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Otros libros del autor

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