Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (271)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • A Comedic Guide to Money
    Colin Ryan
    Your ability to manage your money directly affects your ability to build the life you want.Reading this introductory book on personal finance will teach you the skills that have changed not only my life, but the lives of hundreds of thousands of people over the course of my career.To keep it enjoyable even to those of us who would not be interested in reading a finance book, I’...
    Disponible

    15,95 €

  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • Holistic Approaches to Brand Culture and Communication Across Industries
    The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source...
    Disponible

    294,98 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • Organizations and Social Networking
    Po Li
    The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad inv...
    Disponible

    243,17 €

  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    Riyad Eid
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying mar...
    Disponible

    243,12 €

  • Handbook of Research on Consumerism and Buying Behavior in Developing Nations
    Ayantunji Gbadamosi
    Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The ...
    Disponible

    309,00 €

  • Nation of Rebels
    Andrew Potter / Joseph Heath
    ...
    Disponible

    12,36 €

  • The Guiding Purpose Strategy
    Markus Krämer
    Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporar...
    Disponible

    22,44 €

  • The Guiding Purpose Strategy
    Markus Kramer
    Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d’être.The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporar...
    Disponible

    16,96 €

  • Customer Experience 2
    24 international CX professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles. Editors: Naeem Arif, Ian Golding, Andrew Priestley.Contributors are experienced, qualified and certified CX experts including Greg Melia (CEO CXPA), Marleen van Wijk, Sirte Pihlaja, Stefan Osthaus, Danie...
    Disponible

    21,12 €

  • Leveraging Consumer Behavior and Psychology in the Digital Economy
    With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a ...
    Disponible

    281,98 €

  • Reopen with Confidence
    Merril Gilbert / Rhiannon Woo
    For the vast majority of operators there are a variety of downloadable guidelines from the CDC and individual states providing basic and broad directives for public safety. This book goes deeper with step-by-step details to make the process more effective for employees and customers to build a higher level of trust and confidence in your business practices.  Providing a safe en...
    Disponible

    42,19 €

  • Sneaker Resale and Retail in the New Normal
    MFA Christopher D. Burns / MFA Christopher DBurns
    The Sneaker Industry can be compared to the dot com boom of the 90s. Investments are ringing up for footwear companies like Greats Brand. On the tech side, money is pouring into e-commerce sites like GOAT and StockX. Shops originally built on the consignment model, like Stadium Goods, are being funded by fashion houses, and sneaker based websites have evolved into media compani...
    Disponible

    17,49 €

  • Rapid Idea Generation
    Peter Hollins
    How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded by so much mystique and myth. It’s time to cut through the static and learn how to become an idea-generating machine.Spark your imagination, improve your thinking, and solve problems.Rapid Idea Generation will take you inside the mind of Leonardo da Vinci, fam...
    Disponible

    19,06 €

  • Rapid Idea Generation
    Peter Hollins
    How to systematically engineer creativity from nothing and unleash your inner ingenuity.Creative thinking is surrounded by so much mystique and myth. It’s time to cut through the static and learn how to become an idea-generating machine.Spark your imagination, improve your thinking, and solve problems.Rapid Idea Generation will take you inside the mind of Leonardo da Vinci, fam...
    Disponible

    22,37 €

  • Instagram Marketing
    Chase Barlow
    If you want to discover why some people fail with Instagram marketing while others see massive success, and you’d like to join the latter group, then keep reading...Are you sick and tired of marketing efforts that bring about zero results?Have you tried endless other ways to grow your personal brand or small business, but nothing seems to work long-term?Do you finally want to s...
    Disponible

    23,47 €

  • Social Media Marketing 2020
    Chase Barlow
    If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading...Are you sick and tired of not being able to use the world’s most valuable marketing platforms?Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?If so, then you’ve come to the right plac...
    Disponible

    27,16 €

  • Leveraging Consumer Behavior and Psychology in the Digital Economy
    ...
    Disponible

    216,12 €

  • Multidisciplinary Perspectives on Media Fandom
    Robert Andrew Dunn
    Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social construct researchers are still attempting to understand. Popular culture in the modern era is defined and dominated by the fan, and the basis of fandom has established its own identity across several platforms of media. As s...
    Disponible

    282,42 €

  • Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
    As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that th...
    Disponible

    387,04 €

  • Keep Your Customers
    Ali Cudby
    Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise. ...
    Disponible

    15,70 €

  • Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
    Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understand...
    Disponible

    315,50 €

  • Let Me Speak to the Manager!
    Daniel M. Boland / Daniel MBoland
    Once your customer asks to speak to the manager, your business is on the line and your reputation is at risk. If you do not handle the situation sensitively, it’s all downhill from there. Let Me Speak to the Manager! teaches how to keep customers from reaching the point of total frustration.Dr. Boland presents an in-depth explanation of how a manager’s influence and leadership ...
    Disponible

    12,54 €

  • Competing in the Customer-Centered Economy
    Samantha L. Worthington / TBD
    The customer has received a fair amount of attention from marketers and academics in the last decade, and for good reason. While brand focuses on an organisation’s products, there is a solid trend towards emphasising the customer – what they think, feel, say and do. This trend addresses customer behaviour instead of customer characteristics, and it includes business strategies ...
    Disponible

    14,26 €

  • Gánese a la clientela femenina
    Bridget Brennan
    Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. ...
    Disponible

    22,10 €

  • Digital Minds
    WSI World
    In today’s marketing world, it isn’t a question of whether you’re doing digital marketing; it’s a question of whether you’re doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketin...
    Disponible

    40,50 €

  • Digital Minds
    WSI World
    In today’s marketing world, it isn’t a question of whether you’re doing digital marketing; it’s a question of whether you’re doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketin...
    Disponible

    29,26 €


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