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Decoding Coca-Cola

Decoding Coca-Cola

 

80,00 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Negocios internacionales
ISBN:
9780367642204
80,00 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.  

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