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Deception In The Marketplace

Deception In The Marketplace

David M. Boush / Marian Friestad / Peter Wright

268,00 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Psicología
ISBN:
9780805860863

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Sobre IBD

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research.

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Otros libros del autor

  • Deception In The Marketplace
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