LIBROS DEL AUTOR: marian friestad

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  • Deception In The Marketplace
    David M. Boush / Marian Friestad / Peter Wright
    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consume...
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    107,03 €