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Debates in Marketing Orientation

Debates in Marketing Orientation

Bilgehan Bozkurt

98,51 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781787698369
98,51 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual’s role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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