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Debates in Marketing Orientation

Debates in Marketing Orientation

Bilgehan Bozkurt

98,51 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781787698369
98,51 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual’s role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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