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Datenqualitat Und Individualisierte Kommunikation

Datenqualitat Und Individualisierte Kommunikation

Horst Treiblmaier

121,10 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835001893
121,10 €
IVA incluido
Disponible

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Sobre IBD

Horst Treiblmaier zeigt auf, welche Qualitätsprobleme bei der Erhebung von Kundendaten über das Internet auftreten können, was die Einstellung der Kunden gegenüber der Weitergabe ihrer persönlichen Daten im Internet bestimmt und welchen Nutzen Unternehmen durch Individualisierungsmaßnahmen ziehen wollen.

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