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Data Construction and Data Analysis for Survey Research

Data Construction and Data Analysis for Survey Research

Raymond Kent

127,10 €
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9780333763063
127,10 €
IVA incluido
Disponible

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Sobre IBD

Avoiding the more usual statistics-driven perspective, this textbook teaches an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds and data have been collected. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, the book provides numerous worked examples, end-of-chapter questions, and points for further discussion to help reinforce concepts learned. A companion website offers teaching support material as well as examples in SPSS.

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