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Data Analytics in Marketing, Entrepreneurship, and Innovation

Data Analytics in Marketing, Entrepreneurship, and Innovation

 

180,38 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Informática: cuestiones generales
ISBN:
9780367184834

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Sobre IBD

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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